Senior Business Analyst

Job Title: Senior Business Analyst
Reports to: Associate Director, Business Analyst
Role Overview
The Senior Business Analyst (BA) drives gathering, analysis and documentation of business and
functional requirements to guide recommended solutions for our clients. A Senior BA proactively
conducts market analyses, identifies problems and opportunities, defines business goals, and informs
the audience definition in collaboration with clients and other capabilities. They will provide data and
analysis to guide the strategic vision throughout the entire project lifecycle. In addition, the Senior BA
is the technology liaison - translating functional and technical specifications and interactive designs
into user stories for development, prioritizes the backlog based upon the scope and dependencies of
the project, and ensures deliverables meet project objectives. Additionally, the Senior BA works
collaboratively with other capabilities such as Strategy, and Account Management in supporting and
communicating the vision, strategy, and roadmap across client engagements. As a representative of
the Technology team, the Senior BA stays apprised of interesting and relevant evolutions within the
industry to best inform and guide clients and project work.
The candidate should possess excellent business acumen, communication (written and verbal), and
collaboration skills. The ideal candidate will be curious and solution-oriented to provide insights that
enable the organization to achieve its goals. Successful candidates will demonstrate ownership,
proactivity, resourcefulness, humility and follow-through.
What You’ll Do
● Develops relationships with clients at the lead or manager level.
● Participates in client meetings with clear objectives, content, and desired outcomes.
Manages expectations with clients and internal teams.
● Works closely with clients to gather technical requirements and understands key project
details and client objectives.
● Present to clients with a focus on development deliverables, educating clients on best
practices and methodologies.
● Participates in new business pitches.
● Has a deep understanding of client business challenges and long-term project business
objectives and how that ladders up to broader business goals.
● Gathers business requirements from client and documents them in artifacts like business
requirements document.
● Evaluates business processes and determines how they will map both internally and
externally to the digital experience platform.
● Distills requirements into themes, epics, stories, and tasks. Assist in building strategy,
vision, and roadmap for client.
● Prioritizes work across implementation workstreams in conjunction with project team.
● Builds project-level reporting and dashboards and presents them to client stakeholders.
● Approves sprint deliverables against stated requirements. Negotiates with client
stakeholders on complex decisions affecting project and business outcomes.

● Follows and improves upon repeatable methodology to successfully deliver digital
experience builds.
● Manages, priorities, and maintains backlog.
● Participates in workshops and brainstorming sessions.
● Contributes to creation and maintenance of overarching sprint plan, themes, and epics in
conjunction with PM, PO, and other capabilities.
● Guides the work of others and provides on the job training.

What You’ll Need
● 5 years of business/systems experience is required.
● 3 years of demonstrated subject matter expertise for at least one area of focus (business
analysis, systems analysis, product ownership).
● 5 years of digital project oversight required.
● 3 years of Agile experience in a digital experience solution build.
● 3 years of experience implementing practice platforms, CMS/DXP concepts, and Modern
Martech Solutions.
● Stays up to date in practice platforms offerings, CMS/DXP concepts, and Modern Martech
Solutions.
● Experience using task management tools such as JIRA preferred.
● Ability to convey advanced business requirements through documentation.
● Excellent verbal and written communication skills and the ability to comfortably interact
professionally with a diverse group including executives, managers, technical experts, and
subject matter experts.
● High school diploma or equivalent required.